One definitive guide per row of the marketing blueprint, in the order the rows should be built. Nothing here is behind a form, and there is no PDF to download, because a page gets corrected when the standard changes and a PDF never does.
One guide per row of the marketing blueprint, published in the order the rows should be built: the material a deal closes on first, the material that gets you found last. Every one is the whole standard, on the page, with no form in front of it and no PDF behind it. Each card names the row, what has to exist before you can build it, and whether anything in DesignTech AI can actually make the artifact — including when nothing can.
Row 16Tier 3Close ItASSET
Done meansA current sheet for every segment you actually sell into.
What has to exist firstA message map and a sales narrative for the segment, plus the logo kit and the visual asset library the page is styled from.
The app that makes onemarketing collateral designs a one-page sales sheet to an exact US Letter or A4 page and files a print-ready PDF with an editable copy beside it.
Read the guideRow 15Tier 3Close ItASSET
Done meansOne current version of the deck that explains the company exists, and it is the file everyone who pitches actually opens.
What has to exist firstA message map and a sales narrative to argue from, plus the logo kit and the visual asset library.
The app that makes onepresentations builds the deck to the slide count you set and files it as a natively editable PowerPoint with a matching PDF.
Read the guideRow 17Tier 3Close ItASSET
Done meansA current, permissioned story for every live customer reference.
What has to exist firstA happy customer who will say yes, plus the logo kit and visual asset library the finished page is styled from. This is the one closing-set row whose gathering can start before the rest of the set exists.
The app that makes onemarketing collateral designs the two-page case study from the deal's own notes, and marks a results block for you to fill rather than inventing a figure.
Read the guideRow 23Tier 3Win the ComparisonASSET
Done meansA current, sourced, dated card for every named competitor you actually lose deals to.
What has to exist firstConfirmed competitive intelligence naming the real competitors, and the sales narrative the card argues from.
The app that makes oneNo app files a battlecard today. The card itself is still a document you build by hand, or commission, from research the product can do for you.
What does shipcompetitor analysis does the research half: per-competitor profiles and a landscape comparison from up to five competitor URLs, with its own rule against writing a number it did not actually read.
Read the guideRow 21Tier 3ConvertASSET
Done meansA current template that generates a correctly priced, correctly scoped document fresh for every deal.
What has to exist firstThe master deck, the sell sheets and the objection and security answers for this deal's segment: the proposal cashes in the case those three built.
The app that makes onebusiness documents writes the proposal to a required structure and refuses to file it with a required section missing, then hands back an editable Word document and a matching paginated PDF.
Read the guideRow 22Tier 3Justify ItASSET
Done meansA current model, instantiated with this prospect's own numbers, never a template with the name swapped.
What has to exist firstThe sales narrative the case argues from, and the objection and security answers, so a finance reader's first follow-up question already has an answer.
The app that makes oneNo app builds a business case today. The product writes structured documents, but nothing in it computes a payback period from your prospect's numbers, and this guide will not pretend otherwise.
Read the guideRow 24Tier 3Clear ItASSET
Done meansOne current, de-duplicated, dated answer for every question a deal has ever stalled on.
What has to exist firstConfirmed buyer personas and confirmed competitive intelligence: a procurement officer and a budget owner ask different questions for different reasons.
The app that makes oneNo app maintains the answer bank today. It is a store you keep, not a document the product files, and nothing in the product holds it for you yet.
What does shipbusiness documents is the outlet that consumes the bank: it writes an RFP response and marks the whole document “Needs information” the moment a single requirement has no answer, rather than filing it as if it were complete.
Read the guideRow 6Tier 0FoundationFOUNDATION
Done meansOne confirmed profile per persona who actually buys, drawn from real customers rather than imagined ones.
What has to exist firstNothing. This is a foundation row: it is confirmed at the start and inherited by every rung above it.
The app that makes oneNo app builds personas today. They are confirmed in onboarding, from what you already know about who actually buys from you.
No guide yetNot published. The canon has no craft standard for this row yet, and the only material behind it is a third-party worksheet this estate is not permitted to reproduce. A guide written from it would be either a restatement of someone else’s method or invented craft dressed as a standard, and both are worse than the gap. It publishes when the row record is written.
Row 4Tier 0FoundationFOUNDATION
Done meansOne confirmed sentence, checked against who actually buys and who you are actually up against.
What has to exist firstMission, vision and values, plus the buyer personas and the competitive intelligence the sentence is checked against. Personas and competitors come first, even though positioning sounds like the more foundational fact.
The app that makes oneNo app writes your positioning. DesignTech builds your brand kit from your own website when you sign up, which is a different thing: the sentence itself is still yours to decide, and the guide is how to decide it.
Read the guideRow 39Tier 6Capture the LeadASSET
Done meansA current page for every active campaign, each with a single call to action.
What has to exist firstThe website content the page has to stay continuous with, a CRM connection, and a lead form that has been tested end to end.
The app that makes oneNo app builds a landing page today. The product makes the campaign’s assets and the copy behind them; the page itself is still built in whatever runs your site.
Read the guide
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You already own your next campaign. Here is how an engine reads a source you already paid for and hands you a ranked, buyer-specific plan you can start in a click.
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Most B2B research dies in a Google Doc the day it is written. Here is how to run grounded AI research that becomes a reusable, cited source for every asset you build next.
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One webinar can become a month of content. Here is how to repurpose a single source into a full multi-channel campaign without starting over each time.
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Copilots make every person a little faster. A content engine changes what the whole team can produce. Here is the difference, and why it matters.
Read more arrow_forwardBring what you already have — a deck, a blog post, a recording — and watch it come back as the assets this guide describes. Start with 2,000 free credits, no card.