Every B2B team records far more video than it can ever edit: webinars, demos, customer calls, event talks, talking-head takes. It piles up, because editing is slow specialist work and the payoff per clip feels small. Meanwhile the footage you do have is the wrong shape: a 40-minute landscape webinar is dead on a phone-first, muted feed. The best 30 seconds are in there somewhere, un-captioned, un-cropped, unwatched.
The category is full of tools that clip and caption. What makes the difference is reading the recording for what is worth saying, and never touching the source. Here is how we approach it.
The real problem: recordings you cannot turn into feed content
Three gaps sit between a recording and a post.
The first is ingest. Full-length keynotes, customer calls and hour-long webinars are big files, and an upload that times out halfway means the footage never makes it in.
The second is selection. Finding the sharp 30 seconds in a 40-minute talk is tedious, and doing it for every recording never happens. So the good moments stay buried.
The third is format. Even when you find the moment, landscape footage does not work in a vertical, sound-off feed. It needs reframing to the aspect the channel wants and captions burned in for the majority who watch muted. That is more specialist editing, and the loop stalls again.
The result is a library of recordings that never becomes a library of clips.
Our take: read the recording, propose the moments, cut non-destructively
Bring the recording in: a video file of up to 2 GB goes straight into your Gallery, and it is transcribed to the word, with timings, so the recording can be read like a document.
Then the platform reads the timed transcript and proposes the moments worth cutting into a short clip: up to eight of them, each between eight seconds and two minutes long, each with the reason it is worth posting and a suggested caption. A recording with nothing worth clipping says so rather than padding the list, and a proposal that does not line up with the transcript is refused by name instead of filed as a guess.
Nothing is cut until you say so. Accept a moment, adjust its in and out points, fix a caption line or retitle it, and it is exported. Turn one down and it is never proposed again.
Let the machine read the hour. You decide which thirty seconds your buyers see.
Every clip is filed as new video assets beside the recording, with the interval it came from recorded, so the source and every earlier cut remain. You are never one bad export away from losing the original.
One clip, every feed
Each clip is exported three ways at once, each its own asset: the recording's own shape, upright 9:16 and square 1:1. The cropped versions follow the speaker: the encoder finds the person talking and keeps them in frame, and when it cannot find anyone it centres the crop and tells you so, rather than handing you a frame of empty chair.
Captions are burned in, in your brand's colors and caption font, as text on a solid box or as outlined text, for the majority of people who watch with the sound off.
Carousel to video, done right
There is a second path worth calling out, because it is where naive tools fail most visibly. Turning a carousel into a video with a content-blind pan-and-zoom crops your text and applies one dumb motion to everything. The right way animates each card's own text into place, never cropped, and holds each card for as long as its words take to read. Add a voiceover you saved and the cards are timed to the narration.
The rest of the audio and video toolkit
The same production surface produces the supporting pieces: a natural-sounding voiceover from a script, a music bed generated from a prompt, and 5 to 20 second generative clips made from a still image. Everything files as a reusable asset in your Gallery, and Assemble a video from scenes puts images, clips and title cards in order with the voiceover and a music bed ducked under it, so the next video starts from what you already have.
Transcribe to the word. Let the machine propose the moments. Cut non-destructively, framed and captioned for every feed. That is how a pile of recordings becomes a steady stream of clips people actually watch.
Related: design the carousel that becomes the video, and animate a static graphic into motion.
