For account-based marketers

One source becomes a version per account and per persona.

Speak to each role on the buying committee: the economic buyer, the technical evaluator, the practitioner, procurement and legal, and your champion. The graph already holds the source, so the version for each of them is a brief, not a project.

  • Per account
  • Per persona
  • Proposals and RFPs
  • LinkedIn ads

Made in DesignTech AI

Real work

Brand image for FADEL
FADELBrand image
LinkedIn still for FADEL
FADELLinkedIn still
Brand vision for FADEL
FADELBrand vision

Fifty accounts. One story. Every seat on the committee.

Fifty target accounts and one deck

The account list is long and the deck is singular, so every account hears the same story told to nobody in particular. Start from the deck you have and give each account its own take on it, in the same layout and the same brand.

The CFO at the account never got the payback number

Everyone liked the pitch. Then the one person who signs never saw the figure that mattered to them, and the deal waited. Make the economic buyer's version from the same source as the champion's deck, then review both to keep the numbers in step.

Personalization stops at the first name

Swapping a logo and a greeting into a template is a copy-paste chore, and the reader can tell. Brief the account's industry, the reader's role and the offer instead, using only the claims your source can support.

Three apps for Account-Based Marketers

Make variants

You give it

  • The piece to vary
  • What they should differ along
  • Anything else these variants should do

What you get

  • A variant per combination

Business documents

You give it

  • What to write it from
  • Who reads it
  • What it needs to accomplish
  • What to make
  • Required sections
  • Length
  • Anything else this document should cover

What you get

  • An editable Word document
  • A matching paginated PDF

LinkedIn ad kit

You give it

  • What you're advertising
  • Who it's for
  • The offer and its CTA button
  • The destination URL
  • How many carousel cards

What you get

  • Three single-image ads
  • A carousel ad
  • A 15-second video

Your brand, carried through

The source is held once. Each account's version is a brief.

Upload it once and use it forever: every source stays linked to the claims, slides and scenes taken from it, so the next account's brief starts from everything the system already knows. Change a claim once, at the source, and every account's version built on it is flagged with exactly what changed. Review the refreshed copy and the CFO's number and the champion's deck stay in step. Nothing leaves on its own: you download what you want to use. Approvals and direct publishing are coming soon.

How it works ยท Trust and security

Give every account its own version

Bring the deck or page you already have. Name the account, the persona and the offer. Start free and make the first account's version today.

Studio is $80/month with 10,000 credits.

Start free