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Competitive research

Read up to five competitors the same way, then see them side by side

Competitor analysis brings in each competitor's homepage, then finds what's publicly documented about them — company profile and funding, recent posts, and press coverage — before writing one profile per company and comparing all of them in a single landscape report.

  • Up to 5 competitors, read the same way
  • One profile each, then one landscape
  • Crunchbase and LinkedIn, not guesses
The landscape report open on the comparison table and where nobody is playing.

What you give it

Competitor websites
Up to five homepages, each starting with http:// or https://. Each one's homepage is enough — everything else is found from it.

What it does

  1. Bring in each competitor's homepage, then find what's publicly documented about them — company profile, funding, recent posts and press coverage
  2. Write a profile of each, the same way every time
  3. Compare them side by side in one landscape report

What you get

A profile per competitorThe competitive landscape

Who it's for

Before a positioning decision

You need to know what competitors are actually claiming right now, in their own words, not a set of notes from the last time someone looked.

Briefing a new account or a new hire

Start them from five profiles built the same way instead of a blank doc — the promise each company leads with, who they're for, and what they skip.

Marketing teams without a research budget

Nobody in-house has a day to read five competitors' sites, LinkedIn pages and recent press. This does the reading; the judgment calls are still yours.

Reading five competitors the way a person would

Someone gave it five homepages from the same category. It brought each one in, then found what's publicly documented about them — company profile and funding from Crunchbase, headcount from LinkedIn, recent posts and press coverage. Back came five reports, each with the claim the company leads with quoted directly, which of its claims are substantiated versus just asserted, who it's visibly for and who it skips, and a close naming three things a competitor should take seriously plus two places it looks vulnerable. Then one landscape report: a comparison table capped at a phrase per cell, who does what best and why, where nobody in the set is playing, and takeaways for the quarter.

Questions worth asking

We already pay an analyst for this — why run it?

It isn't a replacement for that relationship or for the private data an analyst can access. It's a consistently structured pass over what's public — the company's own site, its Crunchbase and LinkedIn profiles, recent press — so you're not starting the analyst's brief from zero, or so you have something current between engagements.

How current is what it read?

Whatever is publicly on their site and indexed in the news at the moment you run it — there's no historical archive behind it. If a company has renamed, rebranded, merged or been acquired and the material says so, that's the first line of their write-up.

Does it have their private financials or real revenue numbers?

No subscription financial feed and no private data behind it. Funding and headcount come from public company profiles — Crunchbase and LinkedIn — and press coverage, the same records a person could look up themselves. Anything not publicly disclosed is written as exactly that, not guessed at.

This is just a small piece of what DesignTech AI can do. Check out the full benefits below.

A brand kit built from your own website

Every app draws from the same governed brand kit, read once from what you already publish.

Every format from one source

Point an app at a page, a deck or a report and get the format it needs, not a copy-paste job.

Credits that work across every app

One balance, spent wherever you run it — no per-app plan to pick or upgrade.

Approval before anything is made

Every run stops for your sign-off on the plan before it spends a credit making the work.

More apps

Ready to run Competitor analysis?

Start free with 2,000 credits, no card, and get the kit today.