Google Analytics
Google Analytics (GA4) holds the truth about what your website traffic actually does. Connect it so measurement Jobs and AI Home can read your property's numbers and turn them into decisions.
Reports & dataAnalytics
What you get
- Pull sessions, conversions, and acquisition data from your GA4 property. It connects as a reporting source: you ask questions of its data through measurement Jobs and AI Home, and the answers come back grounded in the numbers it returned.
- Performance data arrives as structured, time-series records, so an analysis Job can chart it, compare periods, and rank recommendations with a confidence on each.
How to connect
- Open Integrations on the left rail and switch to the Add apps tab. Connecting apps needs the org admin role; every member can see what is already connected.
- Find Google Analytics in the catalog and press Connect. A popup asks you to sign in to Google Analytics and approve access.
- Once approved, the app appears under Connected apps, where you can test the connection, review the tools it exposes, or disconnect it at any time.
Setup after connecting
- After connecting, open the Google Analytics tab on Integrations and pick the account and property the workspace should read. Nothing can be reported until both are chosen.
How teams use it
Ask what happened to sign-ups after the last campaign and the answer comes from your own property: a plain-language read of the numbers, with the recommendation ranked and the figures it stands on shown.