Don't write it twelve times — vary it once
Make variants multiplies a piece you've already finished along the axes you pick — persona, offering, style, voice or language, pulled from what's already set up in your workspace — up to 12 combinations, each queued as its own variant.
- One piece in, up to 12 variants out
- Whichever axes your brand kit has set up
- Same format — Remake as changes format
What you give it
- The piece to vary
- A graphic, a page, a carousel or a document — whatever's already finished and worth multiplying.
- What they should differ along
- Persona, offering, style, voice or language — whichever axes your brand kit has values for. Every combination becomes its own variant; pick more than 12 and it proposes which twelve to run.
- Anything else these variants should do
- An optional brief, applied verbatim to every variant — for example, keep an exact headline unchanged or update a figure.
What it does
- Verify the axes available for this piece
- Calculate the combinations you pick, up to 12 — or propose which twelve if you picked more
- Queue one variant per combination
What you get
Who it's for
A piece that already works, sold to more than one buyer
You have one finished graphic or page and two or three personas or markets who each need their own version of the same offer.
Launching in more than one language
The offer is already right — you need the same piece in another language, not rewritten from a blank page each time.
One offer, several angles to test
You want a handful of style or voice variants on the same piece to see which one lands, without briefing each one separately.
Two personas, two languages, one afternoon
Start with a finished post about a product launch, then vary it along two personas and two languages — four combinations, under the twelve-variant limit. Make variants checks the axes first, then queues one variant per combination: each persona's variant swaps in a photograph of that audience by default, and each language variant comes back in that language, while the layout, structure and size stay the same as the original. A note in the brief — keep the headline exactly as written — carries into all four, verbatim, because the app applies it as a rule, not a suggestion. Four finished variants come back, queued and filed in the Gallery beside the original.
Questions worth asking
Isn't twelve variants of a mediocre post still mediocre?
Yes — this app multiplies a piece you've already finished, it doesn't improve the idea underneath it. Start from a piece worth twelve variants of, and it stays worth it in every one.
Will the language variants read like a native speaker wrote them?
The app only promises that a variant changes who it speaks to, how it looks, or what language it's in, while keeping the original's layout, structure and size — it doesn't say how a translation is produced or reviewed, and it never promises how a variant will look before it lands. Read every language variant the way you would any first draft before it ships.
Can it also turn this into a different format, like an email or a deck?
No — Make variants keeps the piece's format fixed and only varies persona, offering, style, voice or language. Changing format is Remake as; run the two together if you need both.
This is just a small piece of what DesignTech AI can do. Check out the full benefits below.
A brand kit built from your own website
Every app draws from the same governed brand kit, read once from what you already publish.
Every format from one source
Point an app at a page, a deck or a report and get the format it needs, not a copy-paste job.
Credits that work across every app
One balance, spent wherever you run it — no per-app plan to pick or upgrade.
Approval before anything is made
Every run stops for your sign-off on the plan before it spends a credit making the work.
More apps
Ready to run Make variants?
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