Brand narrative
Know exactly what to say about your business
The story of your brand in eight clear parts, with website copy for each and the one line that sums it up. Saved to your Brand Kit.
Write my brand story free2,000 free credits · No card required
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Step 2 of 2 · Brand narrative details
Your homepage (added to your Gallery when you signed up) or any page or document about your business. Nothing here? Put your website address in the last box.
Using your website
Or upload your own (PDF, Word, PowerPoint)
Drop files here or browse
Reading your files uses credits
Choose the buyer your story is about. It is written from their side.
Who it is for (optional)
We'll use the first buyer we find on your website. You can change it in the app.
e.g. "We win on speed, not price. Our customers are usually in a hurry after a failed project. Keep it warm."
We'll start as soon as your files and website are read.
What you bring
- What to write it from
- Who it is for
- Anything else we should know
What it does
- Read your website, your Brand Kit and your Gallery
- Write your story in eight parts, from your customer's side
- Turn each part into website copy you can use
- Boil it down to one line, and save both to your Brand Kit
What you get
- Your brand narrative, designed and editable
- Website copy for each section
- Your one-liner
Who it’s for
Made for the moment you need brand narrative.
Reach for it:
- Before rewriting your website, to have the story and the copy for each section in one place
- When a new hire or agency asks how you describe the business, and everyone says it differently
- Before a pitch, launch or deck, to open with the customer's problem instead of your features
Brand narrative reads your own homepage or a page or document you pick, plus your Brand Kit and Gallery. It connects to none of your accounts, and the story and one-liner it saves to your Brand Kit are drafts for you to check. How DesignTech handles your data
What it costs
Try it with free credits.
Pay only for what you make.
One brand narrative with website copy and a one-liner usually comes in under 1,300 credits (about $13). Your 2,000 free credits cover one run.
An estimate at our published ceilings: most runs come in under it. How credits work
After that, top up from $50 or join Studio at $80/month. Bought credit never expires.
Write my brand story freeQuestions
Before you run it
What does it write from?
Your homepage, which is added to your Gallery when you sign up, or any page or document about your business that you pick. With nothing picked it writes from your Brand Kit, and a website address in the last box works too.
Whose side is the story told from?
Your customer's. You choose the buyer it is about, and the eight parts follow that buyer from their problem to the result you deliver.
What do I get?
Your brand narrative as a designed, editable document, website copy for each section, and the one line that sums it up. All of it is saved to your Gallery.
Does it change my Brand Kit?
It saves the narrative and the one-liner to your Brand Kit as drafts to check, so every other app can use them. Nothing else in your Brand Kit is touched.
Will it make claims we cannot back up?
No. It writes from your own material, and anything you add in the brief sets the angle without licensing a claim your material does not make.
Can I run it for more than one buyer?
Yes. Each run tells the story for one buyer, so run it again for each of the others.
Know exactly what to say about your business
2,000 free credits · No card required
Write my brand story free