Brand identity & messaging
Your brand's identity and message, from just a company name
Create a saved, editable Brand Kit with identity assets and settings, or deliver a brand-messaging report and save its approved messaging to the kit.
A saved, editable Brand Kit: keywords, logo, fonts, palette, icon and image style, dark and light styles; or a brand narrative saved into it.
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What goes in, what comes out
Brand identity & messaging, from start to finished work
What you give it, what it does with it, and what you get back.
What you bring
- What to make
- What to write it from (optional)
- What to write it from (optional)
- A recording, transcript or documents (optional)
- Who it is for (optional)
- Company name
- What the company does (optional)
- Website (optional) (optional)
- Brand Kit
- What to replace (optional)
- Questions buyers ask you (optional)
What you get
- A Brand Kit: keywords, logo, fonts, palette, icon and image style, dark and light styles
What it does
- Create a Brand Kit: Your brand from just a company name: the feeling it should give, a logo, fonts, colors, icon and image style, and dark and light styles. You pick at every step.
- Develop brand messaging: One editable brand narrative in eight sections, with website copy inside each section and your one-liner. Narrative and one-liner saved to your Brand Kit.
How it runs
What happens after you start
It works through these steps and files a Brand Kit: keywords, logo, fonts, palette, icon and image style, dark and light styles in your Gallery.
- 01Create a Brand Kit: Your brand from just a company name: the feeling it should give, a logo, fonts, colors, icon and image style, and dark and light styles. You pick at every step.
- 02Develop brand messaging: One editable brand narrative in eight sections, with website copy inside each section and your one-liner. Narrative and one-liner saved to your Brand Kit.
- 03Master Messaging Document: One designed messaging document: why your buyer must change, your tagline and elevator pitch, three messaging pillars with proof, and your positioning. Tagline, pitch, positioning and per-buyer messaging saved to your Brand Kit.
Who it’s for
When to reach for Brand identity & messaging
- When a new company needs a logo, fonts and colors before anything else can be made
- When the kit you have is missing a part, to replace only that part and keep the rest
- Before rewriting your website, to have the story and copy for every section in one place
Questions
Brand identity & messaging questions
What are the two formats?
Create a Brand Kit designs your brand from a company name: the feeling it should give, a logo, fonts, colors, icon and image style, and dark and light styles. Develop brand messaging writes one editable brand narrative in eight sections, with website copy inside each section and your one-liner, saved to your Brand Kit.
Do I choose, or does it?
You pick at every step. It agrees three to five words for how people should feel, draws three logo ideas in black and white, pairs the logo with three Google font pairings, then chooses colors from your words and colors the logo.
Do I need a logo or a website already?
No. A company name is enough. A website is optional and only its words are read, for what the company does and why; its colors, fonts and logo are never copied.
Can I improve the kit I already have?
Yes. Choose the kit and tick what to replace. Only the ticked parts are made new; everything else in the kit stays exactly as it is.
Where does the messaging come from?
From what you say the company does and why, the material you choose in your Gallery and the facts already in your Brand Kit. It never invents a claim, a tagline or a customer.
Can I edit it afterward?
Yes. The Brand Kit is saved and editable, and the narrative and one-liner are saved into it as drafts you can change.
Brand identity and messaging starts from your company name, what the company does and, if you give one, the words on your website, never its look. It connects to none of your accounts, and everything it makes is saved to your Brand Kit. How DesignTech handles your data
Your brand's identity and message, from just a company name
Free · No card required