Free tool · Ad budget calculator
Enter your budget, cost per click, click-through and conversion rates. Get impressions, clicks, leads and cost per lead.
We ran an agency. Every budget got this math before anyone approved it.
Media only. Most B2B programs run $5,000 or more a month.
LinkedIn B2B clicks run $5 to $10. Software and healthcare pay more.
Sponsored content averages 0.52%. Single-image ads run 0.56%.
B2B landing pages convert 2 to 4%. Lead Gen Forms convert near 6%.
Clicks = budget ÷ CPC · impressions = clicks ÷ CTR · leads = clicks × conversion rate.
App
At $5,000 a month, you need 4 to 12 new ads. That is 1 to 3 LinkedIn ad kits, $13 to $39, or 0.3% to 0.8% of the budget.
Five finished 1200 × 1200 ads in your brand.
Five 1200 × 1200 ads, each with caption and headline.
$20 of free credit covers your first kit. No card needed.
“Launching campaigns has always been a challenge, especially getting all the assets we need. DesignTech AI has streamlined this massively, cutting waiting time and agency costs.”
Marketing, Symitri3× the campaignsWhat LinkedIn Ads cost, and what to expect from your budget.
A B2B click costs $5 to $10; plan on $8. Impressions run $30 to $60 CPM. Senior audiences in software, security, finance and healthcare often pay above $12 a click.
LinkedIn's floor is about $10 a day per campaign. A B2B program that produces usable data needs $5,000 a month in media. With less, run one audience, one offer and two or three creatives.
Most B2B programs land between $80 and $200. Above $250 suits an enterprise deal, not a $6,000 contract. Set your target from your own deal size and close rate.
Run four to six creatives per campaign, refreshed every two to four weeks. LinkedIn audiences are small, so the same people see each ad often, and click-through falls with repetition. Give each variant a different angle: proof, problem or data.
Give a campaign two weeks and 50 conversions before judging it. Judge cost per lead in weeks three to six, and pipeline in months three to six.
It is free, with no login and no limit. Everything runs in your browser, and nothing you enter is sent or stored.
The defaults are typical B2B benchmarks. Enter your own cost per click, click-through and conversion rates.
