Think of content the way modern manufacturing thinks about goods: a supply chain, not a pile of one-off deliverables.
The four stages
- Source — the raw material you bring in (a briefing, a webinar, a report).
- Compose — the AI assembles channel-ready drafts from the source.
- Compiled — drafts become finished artifacts in their real format (doc, image, video).
- Published — artifacts go out to their destinations.
Why it matters
Every downstream asset stays linked to the source it derives from. Change the source, and DesignTech AI knows exactly which published assets are now stale — no more hunting for the seven places a number was quoted.